Alicia Briggs

Alicia Briggs is a senior brand strategist with more than 15 years of experience driving commercial growth through targeted visual storytelling, public relations, and data-driven market positioning. Currently serving as the Creative Director for TechForce Robotics, she specializes in developing integrated marketing and communications strategies for high-growth portfolios across the luxury hospitality industry.Her career track record includes stewarding global brands such as Rosewood Hotels & Resorts, Conrad Los Angeles, and Carté Hotel, a Curio Collection by Hilton. Her expertise lies in translating complex concepts into compelling narratives that resonate with target audiences, successfully protecting and elevating premium brand equity during periods of rapid scale.